I am the change film project


A student who distributes books to Atm guards, a auto rickshaw guy who runs a free library for his passengers, a Computer engineer who distributes slippers, a cobbler who gives food to ants…
These are some of everyday heroes who are making a difference by small acts of kindness.

We invite new, amateur and professional filmmakers to come together and share their stories through short film. Participate in ” I am the change film project 09′

Competition : 1st – 4th October

Submission deadline: 10th September

Make a film, make a difference

for more info : http://www.mammovies.com


What's your gift ? project


The ‘What’s Your Gift? Project’ started by an everyday hero Chintan Modi is based on a deep conviction that each one of us has gifts to offer, and that it is the sharing of these gifts in a spirit of service that can well become an organizing principle for the way we live. This project is a humble effort to look for, document and share the stories of those beautiful people who’ve recognized their gifts and are using them generously for the benefit of others. This project will lead into an e-book that would be freely shared as a gift.

Supporting this project further we are making short films on them through, I am the change film project, where 101 filmmakers make films on 101 social causes in 101 hours. This challenge will take place during ‘Joy of giving week’, where entire India will be celebrating kindness in action. We need your help in spreading these ripples. Here’s how you can participate:

• Filmmakers: Register for ‘I am the change film project’
• Writers: write a brief story on a everyday hero and send it to us.
• Kind souls: Do small act of kindness during joy of giving week.

Contribute / volunteer to any of the above causes through your own gift to make this initiative a beautiful experience.

For more information
What’s your gift project: whatsyourgiftproject@gmail.com
I am the change film project: http://www.mammovies.com
Joy of giving week : http://www.joyofgivingweek.org

Few stories of everyday heroes:

* A musician who takes people on trips to Ladakh and Kashmir — trips that are less touristy, and more of an exploration into how our lifestyle choices impact the earth in hazardous ways, because of our callous preference for convenience and comfort over the health of the universe that sustains us in the first place

* A social psychologist who devotes much of her time to connecting people that might be able to benefit, support and learn from each other.

* A professional photographer who takes out time to teach photography to the blind.

* A college student who buys footwear for those who have none from his own pocket money.

Sankalp Forum

Recently as part of our Seva Journals program we had the opportunity to make 49 films on various social entrepreneurs from all over India. Here’s more information on Sankalp Forum which was organized by Intellecap to bring together these entrepreneurs with venture capitalists.

You can also see the short films on selected entrepreneurs here.

Sankalp (English: Pledge or Determination) is conceived as a South Asia Social Enterprise and Investment Forum with the primary goal of bringing together various stakeholders sharing a common conviction that capital should be invested to create multiple bottom-line returns (financial, social and environmental) and not exclusively financial (profit-maximizing) or social (philanthropic) returns.

Sankalp 2009 is an effort to discover, connect and support the most investible social MSMEs (Micro, Small and Medium enterprises) operating in high impact sectors such as:

The camera saved their lives (Article featured in DNA)


For these young women, a life behind a camera changed their view on the world in front of it

There was a life before they went behind the camera. And now there’s quite a life after it. Neha, Jyotsna, Sree, Trisha, Nita, Rima, Ayesha and Shabnam, have felt that change.
Some of these girls are helping people like Raziya, 33, and Atmadevi, 27, from Dharavi understand the power of the camera and the strength of collective action.

Recently, when people of Muslimnagar in Dharavi took out a demonstration against an official in the civil supplies department, who wouldn’t issue them ration cards without a bribe, the camera became their weapon. The official had been brushing them off for months, but when he saw Ayesha, Shabnam, Raziya, and Atmadevi filming the demonstration on a handycam, he blinked. Within three months, every one of the protestors got their ration card. Click here to read the complete article.

Film workshop in IFMR, Chennai

On June 2nd We were invited to conduct a one day film workshop in IFMR Chennai (Institute for financial Management and Research). It was a first time when we were doing such a crash course and the task was to compile everything in just 4 Hours. We were pleasantly surprised to see the participants of the workshop were Students from some of the top most business schools in the world (Harvard, Cambridge, SRCC etc) who had come for an internship in IFMR.

Conducting workshop in Dharavi slums (She creates project) to prestigious Business schools, the experience was truly enriching.

Another effort to share stories for change.

MAM films screens at Kerela

Films from ‘She creates’ and ‘Genesis film project’ were screened in St Mary’s college, Thrissur (Kerela, India) as part of their Teen Reels Film Festival on 18th November 2007.

teen reels

The festival reflects their spirit through these lines written in their brochure:

“What Teen Reels brings before you is not the cry of the children lost in wilderness…but experiences that scarred, molded and inspired…expressions that touch, baffle and shock… ”

Our sincere thanks to Benedict varghese and Dr Sr. Jesme (principal of St. Mary’s college) for showing these films.