The camera saved their lives (Article featured in DNA)

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For these young women, a life behind a camera changed their view on the world in front of it

There was a life before they went behind the camera. And now there’s quite a life after it. Neha, Jyotsna, Sree, Trisha, Nita, Rima, Ayesha and Shabnam, have felt that change.
Some of these girls are helping people like Raziya, 33, and Atmadevi, 27, from Dharavi understand the power of the camera and the strength of collective action.

Recently, when people of Muslimnagar in Dharavi took out a demonstration against an official in the civil supplies department, who wouldn’t issue them ration cards without a bribe, the camera became their weapon. The official had been brushing them off for months, but when he saw Ayesha, Shabnam, Raziya, and Atmadevi filming the demonstration on a handycam, he blinked. Within three months, every one of the protestors got their ration card. Click here to read the complete article.

Film workshop in IFMR, Chennai

On June 2nd We were invited to conduct a one day film workshop in IFMR Chennai (Institute for financial Management and Research). It was a first time when we were doing such a crash course and the task was to compile everything in just 4 Hours. We were pleasantly surprised to see the participants of the workshop were Students from some of the top most business schools in the world (Harvard, Cambridge, SRCC etc) who had come for an internship in IFMR.

Conducting workshop in Dharavi slums (She creates project) to prestigious Business schools, the experience was truly enriching.

Another effort to share stories for change.


MAM films screens at Kerela

Films from ‘She creates’ and ‘Genesis film project’ were screened in St Mary’s college, Thrissur (Kerela, India) as part of their Teen Reels Film Festival on 18th November 2007.

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The festival reflects their spirit through these lines written in their brochure:

“What Teen Reels brings before you is not the cry of the children lost in wilderness…but experiences that scarred, molded and inspired…expressions that touch, baffle and shock… “

Our sincere thanks to Benedict varghese and Dr Sr. Jesme (principal of St. Mary’s college) for showing these films.

Published in: on December 6, 2007 at 7:32 am Comments (1)

SHE Creates in DNA-Me

The following is the link for the article covering SHE Creates, featuring on 2nd December, 2007. The article is in page 66-67.

http://epaper.dnaindia.com/epapermain.aspx?queryed=26&eddate=12/2/2007

Published in: on December 5, 2007 at 6:18 am Leave a Comment

The blessed ones :)

Dearest Team,

sharing with you a heartfelt letter written by friends from Apne Aap organization who participated in ‘She Creates’ Project. we all are truly blessed for being the instrument through which god manifested these seeds of love.

In togetherness today

madhu :)

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9th October 2007
Dear Mr Madhusudan,
The most wonderful learning experience which has left a strong and pleasant effect in our hearts and minds. A project that was conceived, planned, and executed brilliantly. Your team was a delight to work with, the way you skilled, took care, and worked with all the girls was commendable. From the time your team approached us till the last day of the workshop everything was managed from the heart with genuine efforts. Indeed your whole team worked very very hard but the efforts put in by you is creditable and commendable which was until the end of time supported by your wife Meghna. Throughout the whole project you’ll took care of all the girls and always made them feel at home, their minutest doubts were catered to every time. Not at any single point any of us felt uncomfotable or not looked after, you’ll were all the time with all of us. Our girls were indeed extremely lucky to be a part of this project, they have learnt all aspects of film making – script writing, dividing the story with its related aspects, filtering the script, how to properly and safely function the camera, different shooting frames and angels, Capturing the footage on computer, editing, selecting the best shot, adding the correct music, recording their voice over and song etc.Over and above their self confidence was geared to great peak.

The care, love and concern the whole MAM team expressed for all the girls was clearly visible in their verbal as well as in their non verbal gestures. It’s a project, we all would definitely never forget and our girls plan to teach film- making to all the other girls at the organisation and make more films on reality issues.Surely to transmit your efforts to great heights.

Thanks is definitely a very small word for your unconditional love and hard work behind this venture. We are extremely grateful to your entire team for giving our girls this precious platform which has transformed their lifes.

Once again we express gratitude to Mam Movies and we hope to be associated to you in the coming future.

Thank You,
Yours truly,

(Manju Vyas)
(Raheen Jummani)

Published in: on October 25, 2007 at 6:56 am Comments (3)

Scans of Media Coverage

DNA

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Indian Express

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Mumbai Mirror

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Loksatta

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Published in: on October 9, 2007 at 1:30 pm Leave a Comment

SHE and I

The memory still lingers in my head. “What motivates you to do what you do,” I remember asking a teacher of mine on the last day of mine in seventh standard. With a sweet smile she replied, “Akash, the answer cannot be said in words. You have to experience it.”

Today I can proudly say that I know the answer to the question.dsc_0179.jpg

After spending over a month with 25 girls, each one as different from the other like the sky and the earth, I know what it feels to have touched others lives. I know now, why since ancient times, being a teacher is considered to be such a sacred profession. I know how spreading the light of knowledge can make the world a brighter place

Over the course of SHE Creates, we went through everything a teacher would go through with a student. There were bouts of anger. There were times we had to be strict and keep our foot down. There were moments of encouragement. I will never forget the time Rahul and I speaking sense into the Bombay Cambridge girls.

And how can I forget teacher’s day? When I went on to perform my mentoring duties to Apne Aap, the girls had actually prepared a small dance for me. At that moment, I could hear my teacher’s voice in my head, “You have to experience it.”

In an earlier blog entry, Madhusudan has written, “What are we getting out of all this?” I think we all know what each one of us got.

In the entire team of SHE Creates, I can proclaim myself to have been the first person to have met all the 25 girls. They were shy. They were nervous. They afraid to speak. But most importantly, they were curious. After my interview with Uncle’s Coaching Classes, I was packing the GL2 camera, when little Nazmeen, tugged at my sleeves and inquired, “Humein bhi yehi camera milne waala hain? “Are we getting this camera?”

I think that moment made me realize that it was going to be worth an effort. And 40 days later, there is no doubt about that. The same girls, who were stammering in front of my camera, were giving interviews on radio shows and TV channels.

And even as the curtains are drawn over this beautiful event, the pondering never seizes.
There is a saying in the Talmud, a holy book of the Jews, which when translated into English, roughly means, “Whoever changes one life. Changes the world entire.”

You do the math.

Published in: on October 3, 2007 at 12:02 pm Comments (7)

And that’s a wrap!

img_0120.jpgSHE Creates Wrap Up party – Sunday 16th Sept, 07, Digital Academy, Andheri East.

Excited murmurs once again fill the first floor editing room. On the final day of ‘SHE creates’, the girls are yearning to complete their masterpieces, yet wistful about not seeing their ‘didis’ and bhaiyyas for the rest of the month. Camaraderie hits an all-time high and an intensive photo taking session ensues with a variety of combinations of people and poses. Nostalgia settles in whenever there is room for rumination. Far, far away from this, the pitter-patter of small fingers on big keyboards for end credits, final soundtracks, movie titles.

The ten learning days of the workshop have sped past. They have not yet reflected on just how much it has changed them. But it has and both sides know it. This exchange has enriched both sides – participant and organizer alike. They acknowledge this through hugs, flying kisses, non-verbal gestures of gratitude.

Each team is finally extricated from the edit room and colourful scrapbooks are hastily completed and ‘submitted’. They sit pretty on the front desk, where Mona and Ashok Pandit are seated now, ready to de-brief the bubbly bunch.

Mona reminds the girls to use this opportunity to ‘take things forward.’ Ashok stresses the need for a new breed of filmmakers, ‘real’ reel makers amidst smiles, thought, hope…?

30 minutes later and already, there’s a surprise slotted for next month’s premier screening. (Sorry but I can’t give away everything can I? Just keep watching this space!)

Time to party!
Samosas, Cake, Jilebis, Pepsi! It is a grand feast. A festive one at that! Even those observing ‘Roza’ (fasting for Ramzan) carry home goody bags full with warm memories and Samosas.

SHE came, SHE saw, SHE Created!

Published in: on September 17, 2007 at 9:51 am Leave a Comment

She Creates: Curtain-Riser: The Highlights

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“Lights, Camera, Freedom” Ashoke Pundit and Sunita Rao officially start the She Creates project.

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A participant answers a Zee News journalist

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These are the twenty five(+4) girls from the five schools that are participating in
the She Creates Project

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The entire Mam Team, along with the girls from She Creates

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One of the Standees put up at the Venue (Metro)

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The event was graced by (from left to right) Mr. Ashoke Pundit, Ms. Sunita Rao, Mr. Bobby Sistah and Dr. AL Sharda

Published in: on August 23, 2007 at 2:37 pm Leave a Comment

She Creates: Curtain-riser (NOT the highlights)

# Madhusudan gave She Creates passes to two ladies just so that they could use the restroom inside Adlabs

#The people manning the info desk were flooded with querries about show timings, ticket rates et cetera

#A passerby noticing the standees asked a volunteer “kaunsa english picture laga hai?” (which English movie is running here?)

#College students tried to tell tall stories to grab t-shirts and other give aways. The mags from Verve had a lot of takers.

The highlights and the news will follow soon

Published in: on at 2:22 pm Comments (1)