MAM Project Report 2007-08

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Dear Friends, family and well wishers

With great enthusiasm we would like to share MAM project report of its activities till date. It’s a summary of the work we have accomplished together. Hope we continue in our efforts to create many more projects with great love.

Please download it from MAM Movies homepage

In the spirit of service

Together with MAM Team, Madhusudan :)

Published in: on January 9, 2009 at 12:48 pm Leave a Comment
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Karmaveer Puraskaar

Meghna and Madhusudan Agrawal with the Trophy

IN OUR CONSTITUENT ASSEMBLY this twenty-sixth day of November, 1949, do HEREBY ADOPT, ENACT AND GIVE TO OURSELVES THIS CONSTITUTION.

26th November, remains an important day in the history of India. Most people have forgotten the significance of this day. For over 50 years, the importance of this day seemed to have diminished into history.

But over the past 3 years, the Indian Confederation of NGOs (ICONGO) has made an effort to rekindle the burning passion towards ones country, which was lit by the founding fathers of our nation. Since the year 2006-07,on this day ICONGO has been awarding citizens for active work in the social sphere. The award is called, Karmaveer Puraskaar.

This year it was the honor of the founders of Mam Movies, Meghna and Madhusudan Agrawal, to recieve the award as, Young Social Entrepreneur of the Year award. The ceremony, fittingly held at Raj Ghat, New Delhi, saw the felicitation of 45 deserving awardees who have shown a zest to bring about a change in society.

MAM would like to thank ICONGO for this prestigious honor bestowed upon us. We would also like to express our heartfelt gratitude to all our mentors, friends and volunteers who in their own special way have contributed immensely towards our cause.

However, this is just the beginning of our journey and hope to have all of you on board for the road the ahead.

Published in: on December 10, 2008 at 9:59 am Comments (3)
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Democracy Blog Contest Winner

This morning, not unlike other days, i opened my email Account. A pleasant surprise awaited for me in my Inbox. The following words commenced this mail:
Dear Akash -

Thanks so much for your submission to the ymex.org Democracy Blog Contest. Good news is that your submission has been chosen as one of the winners – congratulations! :)

You can read my blog in the following link:

http://ymex.org/writing/view.html?ID=577

Published in: on November 25, 2008 at 4:41 am Comments (2)

Pursuit of Goodness ( Story of MAM now published in a book)

book23rd September 2007 we were invited to share our adventures with IIM Ahmedabad students as part of their social entrepreneurship fair. On that day I witnessed the quote by Aristotle which said: “Where your talent and the needs of the world cross, there lies your vocation”.

For the first time I saw extremely talented students of one of the premiere institutes of India being so impassioned about bringing the change in the world. The fair which was inspired by Prof Anil Gupta (Our all time mentor) and led by Vijayendra Haryal, bought some unique individuals from all over India who in their own small way contributed to the society.
The gathering was so inspiring that it made few students restless to do more than what they have been doing and helped them to take the plunge they have been waiting for. One such story is of Vijayendra, who immediately started working on a website to bring together volunteers, non-profits and corporate. Check out and please participate in www.volstreet.com He even resolved to write a book on several young social entrepreneurs and share it with the world. He called it ‘Pursuit of Goodness”. So honest and pure was his own effort that he decided to open source the book with the spirit of gift economy. We are delighted as well humbled to know that story of MAM is included in it. Delighted because now we can infect more people to be little crazy and convince them to take the road less traveled and humbled because knowing there are so many more invisible heroes before us who have dedicated their lives for service.

Hope to continue our pursuit of happiness through service.

Madhusudan : )

p.s you can buy a hard copy of the book from pothi.com. A soft copy can be dowloaded from her. Thanks to Vijayendra for  open sourcing: pursuit_of_goodness_book_rev3

The camera saved their lives (Article featured in DNA)

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For these young women, a life behind a camera changed their view on the world in front of it

There was a life before they went behind the camera. And now there’s quite a life after it. Neha, Jyotsna, Sree, Trisha, Nita, Rima, Ayesha and Shabnam, have felt that change.
Some of these girls are helping people like Raziya, 33, and Atmadevi, 27, from Dharavi understand the power of the camera and the strength of collective action.

Recently, when people of Muslimnagar in Dharavi took out a demonstration against an official in the civil supplies department, who wouldn’t issue them ration cards without a bribe, the camera became their weapon. The official had been brushing them off for months, but when he saw Ayesha, Shabnam, Raziya, and Atmadevi filming the demonstration on a handycam, he blinked. Within three months, every one of the protestors got their ration card. Click here to read the complete article.

Participatory Media

Small, diverse and beautiful

By Hemangini Gupta

At a time of food scarcity worldwide, non-literate dalit women in Andhra Pradesh have ensured food security for their community through a model that could be called a “villaged global” rather than a “global village”. And they are spreading the word through their own media centre

Following a global rise in food and fuel prices, mud cakes are being sold in Haiti to keep hunger at bay and riots are breaking out in places as far apart as Cairo and Dhaka. At the recently concluded G8 summit in Japan, concerns over food and energy supplies took precedence over climate change, leading to calls for funding for an ambitious aid programme to boost agriculture in the world’s poorest nations. Britain’s Prime Minister Gordon Brown is calling on the European Union to relax its rules on importing GM (Genetically Modified) animal feed and has asked for the controversial matter of GM crops to be “studied scientifically” (The Independent, June 19-20, 2008). Ministers in the UK believe that GM crops can be used to increase food production at a time of immense shortage, thus bringing global prices down. These suggestions are likely to bring the strong local lobby against GM crops out in full force.

To read the full article follow the link below:

http://infochangeindia.org/200807147217/Livelihoods/Features/Small-diverse-and-beautiful.html

Published in: on July 16, 2008 at 6:46 am Leave a Comment

News: Yuva ( Print Ad 1)

Published in: on July 11, 2008 at 12:57 pm Leave a Comment
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News: DNA

Published in: on July 10, 2008 at 8:44 am Leave a Comment
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News: Business of cinema.com

Mam Movies announces I am the Change Film Project

Mumbai: Mam Movies has announced its unique filmmaking event called that runs under the name I am the Change Film Project. This event invites 101 filmmakers from across India to make films on 101 NGOs based in four metropolitan cities within a time-span of 101 hours. The shooting event will take place from 3-7 July.

At the start of the event, the NGOs will be randomly allocated to the filmmakers. The following 101 hours will see the filmmakers conceptualizing, shooting and editing a five-minute video which captures the true essence of the working of the NGO.

All the 101 films would be shown as part of a film festival held in Mumbai at the Cinemax Theatres, Versova between the 4-7 August. On 1 August (PLS CHECK DATE) there would be a premier of the final films selected.

Click here to read the complete article online

News- Exchange for Media

MAM Movies ropes in OOH Media as OOH partner for ‘I am the Change’ film project
July 05, 08
exchange4media News Service

OOH Media has tied up with MAM Movies, a multiplex chain operator, as OOH TV partner for their film-making contest titled ‘I am the Change’. The contest invites filmmakers from all over India to make five-minute films on ‘101 NGOs’ in 101 hours. The contestants would be given any one NGO each based in the four metros of Mumbai, Delhi, Kolkata and Chennai.

OOH Media has added another dimension to this contest by introducing the ‘Flash59’ contest. Like a flash fiction or a flash novel, Flash59 is about cutting a long story short, which is relevant to a medium like OOH TV, where viewing time per viewer is shorter than on television.

Flash59 is about making a very short creative film of less than 59 seconds on a social issue. Only this time, it will be a derived format of the original five-minute film, which the participants would make on the NGO allotted to them by MAM Movies. The participants have been given the freedom to use animation / Flash / video, etc., for the Flash59 contest. The challenge lies in making the film adaptable to the OOH TV medium without diluting the message.

Flash59 would be a sub-contest of the ‘I am the Change’ contest and judged on different parameters. Winning entries would be screened across Ooh Media’s screens in relevant cities and locations.

Speaking on the initiative, Ishan Raina, CEO, OOH Media, said, “We are happy to tie up with MAM Movies, since we too believe we are a ‘media for social change’. That’s where the synergy lies. Like any other media, we too believe in being a part of the community and we are glad to contribute to it.”

The ‘I am the Change’ contest was opened by film veterans Kabir Bedi and Farooque Sheikh at a press meet recently. Between July 3 and 7, the participating filmmakers would have 101 hours to shoot their films. The final films would be premiered on August 1.

Click here to read this online